Thursday, 15 December 2011
Question 3
What have you learned from your audience feedback?
Looking back onto our music video I was proud of our outcome but also have a few tweaks i would change if i had to re do it again. Realising this by getting some positive and negative comments, doing another focus group we let them watch the video and gave them some questions to answer which we had some great positive below is some postive things they liked about our video:
However it is good to see what they wanted more of and could of improved, watching back on the focus group they dicussed how you would have to watch the whole video in order to understand the story line. Also include some more characters with some more scenes showing teenagers having more of a party with the glitter being protrayed as drugs. This shows me now what i would change, i do agree adding more characters such as the generation guy having more fashion involved of different generations, as i love that shot of him.
Looking back onto our music video I was proud of our outcome but also have a few tweaks i would change if i had to re do it again. Realising this by getting some positive and negative comments, doing another focus group we let them watch the video and gave them some questions to answer which we had some great positive below is some postive things they liked about our video:
However it is good to see what they wanted more of and could of improved, watching back on the focus group they dicussed how you would have to watch the whole video in order to understand the story line. Also include some more characters with some more scenes showing teenagers having more of a party with the glitter being protrayed as drugs. This shows me now what i would change, i do agree adding more characters such as the generation guy having more fashion involved of different generations, as i love that shot of him.
Wednesday, 14 December 2011
Question 2
How effective is the combination of your main product and ancillary texts?
How have you created a “brand identity” across your music video, digipak and advert? Similar images, colours, wording, style etc?
How do you think your digipak design will “sell” the song / album to the audience?
How do you think your advert will “sell” the digipak to the audience?
What elements of your advert and digipak communicate the genre of the music video and the style of the band?
Whilst answering this question you must use screen grabs / images from your products to show the clear links, and analyse how they will appeal to an audience. You could even complete a radial analysis of the digipak and advert to show the appeal in more detail.
How have you created a “brand identity” across your music video, digipak and advert? Similar images, colours, wording, style etc?
How do you think your digipak design will “sell” the song / album to the audience?
How do you think your advert will “sell” the digipak to the audience?
What elements of your advert and digipak communicate the genre of the music video and the style of the band?
Whilst answering this question you must use screen grabs / images from your products to show the clear links, and analyse how they will appeal to an audience. You could even complete a radial analysis of the digipak and advert to show the appeal in more detail.
Question 1
In what ways does your media product use, develop or challenge forms and conventions of real media products?
Product use, it was marketable between the ages 12-25 (our target audience), we had a time frame usage with was conventional, but it could not have been if we wanted to add more clips in but sticking to our time usage kept the audience inganged in our music video. We had no use of abstract animation in the final cut as it would take away from the music video.
Our location was based in Uk with commercial use, using four main locations such as the forest, Camden, studio (green room) and train station. Using our transitions fades in and fade out helped build up the tention creating an unkown of what "Alice will do next". Our conventional use of the camera were shots like pan, tracking, extreme close up and some medium shots. Through the video we had one topic focusing on our two main characters one been protaginist (Roger) and antaginist (Lucy) as she is taking substances, however her characters changes as we carrying on watching the film. Looking at the fashion aspect we kept in sync with the current trends as our lead singer wears a snap back hat which is a new trend, the tight shirt and skinny pants. Including the leather jacket which our "Alice" wears as she is in camden so does our generation guy, looking at hair colours again both of them with the extreme blonde/red hair.
The video could also been seen as a quick 30 second advert advertising the artist and their upcoming album, with close up shots in our video also could be used in posters and album covers, however we didnt want to include this in our digipak as we took strong images of Roger and we had him doing different poses. The impact of the story can currently affect someone who is going through the same thing or could teach people what other people are going through, if we get that aim across than its a sucessfull video.
Development, it was a multicultral cast which everyone can watch the video and have their own relation to it. Its in sync with culture today, seen adaptable to the present day. Having an audience who can relate is what we wanted to ahieve through the progression of the story could be showing someones day to day life, in a happy way as a pro, but as a con some audience may not feel acceptance. Challenging the genre and story was another hurdle to jump as we made sure it was portraying them in a positive way, however we did challenge this by not making this video all about love and heartbreak but more about a reality of whats happening around us with the new generation. although showing a sterotype of what teenagers are getting up too, challenging the idealogy.
Also taking a risk by having our video in colour and black and white which could of clashed and taken the focus away, however it worked well as it showed the Roger telling the story and Lucy showing whats happening to her. With sound it worked well as the genre is in date with what people are listening to now, and it challenges as the music doesnt have the verses,chrous than verses, it takes breaks to enter another beat but fits in well. Using alot of colour correction to make an impact on our shots to highlight different scenes and show differnce between the two characters. Some videos used more than one camera which works well as you ca get one shot from different angles, however we dicided to use one as we only had two cast members and using one camera to focus on them.
Product use, it was marketable between the ages 12-25 (our target audience), we had a time frame usage with was conventional, but it could not have been if we wanted to add more clips in but sticking to our time usage kept the audience inganged in our music video. We had no use of abstract animation in the final cut as it would take away from the music video.
Our location was based in Uk with commercial use, using four main locations such as the forest, Camden, studio (green room) and train station. Using our transitions fades in and fade out helped build up the tention creating an unkown of what "Alice will do next". Our conventional use of the camera were shots like pan, tracking, extreme close up and some medium shots. Through the video we had one topic focusing on our two main characters one been protaginist (Roger) and antaginist (Lucy) as she is taking substances, however her characters changes as we carrying on watching the film. Looking at the fashion aspect we kept in sync with the current trends as our lead singer wears a snap back hat which is a new trend, the tight shirt and skinny pants. Including the leather jacket which our "Alice" wears as she is in camden so does our generation guy, looking at hair colours again both of them with the extreme blonde/red hair.
The video could also been seen as a quick 30 second advert advertising the artist and their upcoming album, with close up shots in our video also could be used in posters and album covers, however we didnt want to include this in our digipak as we took strong images of Roger and we had him doing different poses. The impact of the story can currently affect someone who is going through the same thing or could teach people what other people are going through, if we get that aim across than its a sucessfull video.
Development, it was a multicultral cast which everyone can watch the video and have their own relation to it. Its in sync with culture today, seen adaptable to the present day. Having an audience who can relate is what we wanted to ahieve through the progression of the story could be showing someones day to day life, in a happy way as a pro, but as a con some audience may not feel acceptance. Challenging the genre and story was another hurdle to jump as we made sure it was portraying them in a positive way, however we did challenge this by not making this video all about love and heartbreak but more about a reality of whats happening around us with the new generation. although showing a sterotype of what teenagers are getting up too, challenging the idealogy.
Also taking a risk by having our video in colour and black and white which could of clashed and taken the focus away, however it worked well as it showed the Roger telling the story and Lucy showing whats happening to her. With sound it worked well as the genre is in date with what people are listening to now, and it challenges as the music doesnt have the verses,chrous than verses, it takes breaks to enter another beat but fits in well. Using alot of colour correction to make an impact on our shots to highlight different scenes and show differnce between the two characters. Some videos used more than one camera which works well as you ca get one shot from different angles, however we dicided to use one as we only had two cast members and using one camera to focus on them.
Tuesday, 13 December 2011
Questions For Focus Group
Roger Dos Santos- Stay Awake
1) Initial reactions to our music video?
2) Did you want to watch it all?
3) What kept you entertained?
4) Where the effects appropriate or too much?
5) What do you think our video is about?
6) Do you think our artist was believable?
7) do you feel the video related to the song itself
8) What would you rate our music video (out of 10) and why?
9) Did the video appeal to you as our target audience?
10) What was your most interesting, favourite shot?
11) What would you improve or change about our video?
Watch the video for answers from our focus group.
Friday, 9 December 2011
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