Question 4

How did you use media technologies in the construction and research, planning and evaluation stages? on Prezi

Question 3

What have you learned from your audience feedback?

Looking back onto our music video I was proud of our outcome but also have a few tweaks i would change if i had to re do it again. Realising this by getting some positive and negative comments, doing another focus group we let them watch the video and gave them some questions to answer which we had some great positive below is some postive things they liked about our video:

However it is good to see what they wanted more of and could of improved, watching back on the focus group they dicussed how you would have to watch the whole video in order to understand the story line. Also include some more characters with some more scenes showing teenagers having more of a party with the glitter being protrayed as drugs. This shows me now what i would change, i do agree adding more characters such as the generation guy having more fashion involved of different generations, as i love that shot of him.

Question 2

How effective is the combination of your main product and ancillary texts?


How have you created a “brand identity” across your music video, digipak and advert? Similar images, colours, wording, style etc?

How do you think your digipak design will “sell” the song / album to the audience?

How do you think your advert will “sell” the digipak to the audience?

What elements of your advert and digipak communicate the genre of the music video and the style of the band?

Whilst answering this question you must use screen grabs / images from your products to show the clear links, and analyse how they will appeal to an audience. You could even complete a radial analysis of the digipak and advert to show the appeal in more detail.

Question 1

In what ways does your media product use, develop or challenge forms and conventions of real media products?

Product use, it was marketable between the ages 12-25 (our target audience), we had a time frame usage with was conventional, but it could not have been if we wanted to add more clips in but sticking to our time usage kept the audience inganged in our music video. We had no use of abstract animation in the final cut as it would take away from the music video.

Our location was based in Uk with commercial use, using four main locations such as the forest, Camden, studio (green room) and train station. Using our transitions fades in and fade out helped build up the tention creating an unkown of what "Alice will do next". Our conventional use of the camera were shots like pan, tracking, extreme close up and some medium shots. Through the video we had one topic focusing on our two main characters one been protaginist (Roger) and antaginist (Lucy) as she is taking substances, however her characters changes as we carrying on watching the film. Looking at the fashion aspect we kept in sync with the current trends as our lead singer wears a snap back hat which is a new trend, the tight shirt and skinny pants. Including the leather jacket which our "Alice" wears as she is in camden so does our generation guy, looking at hair colours again both of them with the extreme blonde/red hair.

The video could also been seen as a quick 30 second advert advertising the artist and their upcoming album, with close up shots in our video also could be used in posters and album covers, however we didnt want to include this in our digipak as we took strong images of Roger and we had him doing different poses. The impact of the story can currently affect someone who is going through the same thing or could teach people what other people are going through, if we get that aim across than its a sucessfull video.

Development, it was a multicultral cast which everyone can watch the video and have their own relation to it. Its in sync with culture today, seen adaptable to the present day. Having an audience who can relate is what we wanted to ahieve through the progression of the story could be showing someones day to day life, in a happy way as a pro, but as a con some audience may not feel acceptance. Challenging the genre and story was another hurdle to jump as we made sure it was portraying them in a positive way, however we did challenge this by not making this video all about love and heartbreak but more about a reality of whats happening around us with the new generation. although showing a sterotype of what teenagers are getting up too, challenging the idealogy.

Also taking a risk by having our video in colour and black and white which could of clashed and taken the focus away, however it worked well as it showed the Roger telling the story and Lucy showing whats happening to her. With sound it worked well as the genre is in date with what people are listening to now, and it challenges as the music doesnt have the verses,chrous than verses, it takes breaks to enter another beat but fits in well. Using alot of colour correction to make an impact on our shots to highlight different scenes and show differnce between the two characters. Some videos used more than one camera which works well as you ca get one shot from different angles, however we dicided to use one as we only had two cast members and using one camera to focus on them.

Focus group after filming

Questions For Focus Group

Roger Dos Santos- Stay Awake

1) Initial reactions to our music video?

2) Did you want to watch it all?

3) What kept you entertained?

4) Where the effects appropriate or too much?

5) What do you think our video is about?

6) Do you think our artist was believable?

7) do you feel the video related to the song itself

8) What would you rate our music video (out of 10) and why?

9) Did the video appeal to you as our target audience?

10) What was your most interesting, favourite shot?

11) What would you improve or change about our video?

Watch the video for answers from our focus group.

Our Final Outcome of the video

Digipak Advert

Creating this poster on photoshop we decided to include majority of images that represent Alice in the wonderland, with this we achieved it using a series of layers. They represent our theme and also to show our main lead singer and how we can advertise him to our target audience. We also added Facebook, HMV and MTV logos to our audience as they can find our more information, this shows that we are keeping up to date with modern technology (web 2.0).  Using an image of Roger making eye contact shows the bold strong singer and how he is portraying his role of a champion. It took us a while to come up with this poster as our first test was using bold colours and adding more shapes, we then decided that it would not be as effective as using the black background. Another test we done was having just the clock with no image of Roger but then thought that our audience might not be interested in just seeing a clock and might not understand with the artist is not involved, as for new viewers they wouldn't understand without seeing the artist. 

Digipak Poster

This digipak shows Roger in black and white which represents his strong character in his music video. Having his facial expressions bold can represent his album name 'Champion', it wouldn't be appropriate if he was smiling and had bright colours. Choosing the green represents the forest and how she is going into the wonderland, the blue represents Alice and so therefore using these colours can help our target audience understand. Having Lucy and Roger put together can show the relationship and then again adding our two main colours of blue and green. The font helps outline Roger album and that in fact he is at his goal of being a champion. Showing originality as when we done our research we didn't come across anything like this, therefore as a group we were happy with our outcome. Having Alice running in our image outlines the 'Alice in wonderland' and from the song "Did we chase the rabbit into wonderland" leaving the viewer unknown of where she is going.

Editing our Film

Alice vs Lucy

Glitter Shot

Camden Part Two

Filming Roger Again

Camden Part One

 

Walking by we were trying to figure out what else would relate to our theme, going up to Camden was a really good idea and we captured different stores, people on the street and also different stuff people hand made and hang up. We came across this guy who we thought was perfect for our beginining. The lucky thing is that he let us film as he was advertsing for another shop, we panned from the bottom up and once we got back from Camdem we loaded it up and it worked well with the lyrics generation as this quick shot can relate to some of our targeted audience.

Filming Roger Green Room

This shot shows how we started in the green room and this was a shot we wanted to use when starting our music video as it is a great opening shot to begin as the music has a few beats introduction.

After doing the green room we put all our Roger shots in black and white as we discussed Roger will be in Black and white as seen, it looks much effective.

Having him throw a fist made the video effective as he is relating to the lyrics and showing power, we done a few takes of this to get it to where we thought it worked well, we tried from the side but ended up with him making eye contact as it leaves the audience unease.

An idea

Today me and james thought we would do an animination of the word generation going round on a white screen adding a rabbit at in the middle, it tooks us two hours to do as we had to take pictures of each letter. We thought it would work well but in the end we came to a decsion not to use this as it was a strong enough clip compared to our other shots that we have

First Location

With Lucy's (Alice) shots we wanted to begin filming in the forest and show how she is entering another world of her own and how she is starting to feel unease about herself. This is a tracking shot we wanted to show of lucy. The colours work well together as her dress stands out and the forest is left to be natural.

In the forest we wanted a hole where we can put 'Alice' we came across this hole and thought it would be a great idea, lying on the ground to capture this works well. 

This scene was when we told Lucy to become crazy as we wanted to show how "Alice" is getting taken over by her substance and it goes well with the beat. Doing this in the forest works well as she's stood in nature whilst the forest is calm she is not.

This day worked well for us as the weather was on our side so we managed to capture this beautiful shot of the sun coming through the trees to show day of time as we shot this in the morning and how Lucy wakes up.

Example using Andrew Goodwin Theory

Andrew Goodwin theory relates to our video as Eminem uses specific conventions of comedy which he is known to use in the majority of his videos, which the audience will understand and can easily relate to as they will recognize who the celebrities are being portrayed either in a good way or bad way. Eminem uses his own conventions as he carries on with using different celebrities but carrying on as a flow of different series that can relate to the era. This video will fall under comedy category. The lyrics do link in with the visuals, for example when he mentions Kim Kardashian, he highlights her assets which got her famous which his audience will already know her background story and could find this funny as his exaggerated her body. There is a link between the speed of the music and editing, as the chorus is a slower paste and shows him dancing about in each shot, as he begins rapping the shots become faster and he has more dramatic actions. This video features intertextual references as it includes a variety of different media basing it on celebrities who have an impact in 2009 which their career pathways.

entertainment is shown in this music video through many ways but i think the main way that it is shown is comedy with many many references to different films/programs/celebs:

dukes of hazard, Jessica Simpson

American TV show, rock of love

guitar hero

star trek, spok

Kim Kardashian

Lindsay Lohan, Sam

transformers the movie

Ellen, American chat show

the seal of the state of Alaska

Britney Speares

Vegas

psycho, Jessica Alba

Elvis Presley

Amy Winehouse in jail

planet woman

the target audience of this music video i think is teenagers , whom young male teenagers

working with the uses and gratifications theory i think there it only really two points the of this theory that fit in with this video and they are, entertainment this is shown through the comedy part of the video. the other point is escapism this is shown through the video building a comedy world that the audience can escape to.

Props List