Andrew Goodwin theory relates to our video as Eminem uses specific conventions of comedy which he is known to use in the majority of his videos, which the audience will understand and can easily relate to as they will recognize who the celebrities are being portrayed either in a good way or bad way. Eminem uses his own conventions as he carries on with using different celebrities but carrying on as a flow of different series that can relate to the era. This video will fall under comedy category. The lyrics do link in with the visuals, for example when he mentions Kim Kardashian, he highlights her assets which got her famous which his audience will already know her background story and could find this funny as his exaggerated her body. There is a link between the speed of the music and editing, as the chorus is a slower paste and shows him dancing about in each shot, as he begins rapping the shots become faster and he has more dramatic actions. This video features intertextual references as it includes a variety of different media basing it on celebrities who have an impact in 2009 which their career pathways.
entertainment is shown in this music video through many ways but i think the main way that it is shown is comedy with many many references to different films/programs/celebs:
dukes of hazard, Jessica Simpson
American TV show, rock of love
guitar hero
star trek, spok
Kim Kardashian
Lindsay Lohan, Sam
transformers the movie
Ellen, American chat show
the seal of the state of Alaska
Britney Speares
Vegas
psycho, Jessica Alba
Elvis Presley
Amy Winehouse in jail
planet woman
the target audience of this music video i think is teenagers , whom young male teenagers
working with the uses and gratifications theory i think there it only really two points the of this theory that fit in with this video and they are, entertainment this is shown through the comedy part of the video. the other point is escapism this is shown through the video building a comedy world that the audience can escape to.
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