Questionnaire results

Having a look back at my results, i found out that the majority of people like Rock/Indie music and how the narrative plays a big part in the music video and also relating the lyrics and target audience. This questionnaire did help me find out that people do prefer colour in their music videos so i can take that away with me when we begin to film and know what our targeted audience want.

My Questionnaire

Questionnaire – Music Video

1) What genre music do you listen to?

2) Do you feel escapism when listening to your genre music?

3) When watching a music video of your genre type, can you relate to the video/lyrics?

4) Do you watch music videos for entertainment, identity, to be informed, escapism or social interaction?

5) What’s your favourite music channel?

6) For you is the music video as important as the song itself?

7) What is your favourite music video, why is it?

8) Who’s your favourite music director?

9) Do you prefer black and white or colour music videos?

10) Do you like the band/Singer to be involved in the music video narrative ?

Target Audience, Uses and Gratifications, dyers Utopian Solutions and Maslow's Hierrchy of needs

My Target Audience: Teenagers would be who i would want to target our video too as there is so much sterotypes of the new generation, to send a message through our video instead of showing what you should have and what is the latest but instead what you should aim for. Been able to question your targert audience and give them a reason to aim high.
Gender: I wouldnt put it to one specfic gender as i would want it to relate to both sexes but in different ways and reasons. Our video should contain different events and also showing fantasy of how Alice in the wonderland is becoming crazy and taking substances. We thought of this idea as he sings "did we chase the rabbit into wonderland. Uses of gratification's showing escapism and showing how she's in another world. 

Theory- Uses and grattfications...
Information

-finding out about relevant events and conditions in immediate surroundings, society and the world
-seeking advice on practical matters or opinion and decision choices
-satisfying curiosity and general interest
-learning; self-education
-gaining a sense of security through knowledge
Personal Identity
-finding reinforcement for personal values
-finding models of behaviour
-identifying with valued other (in the media)
-gaining insight into one's self
Integration and Social Interaction
-gaining insight into circumstances of others; social empathy
-identifying with others and gaining a sense of belonging
-finding a basis for conversation and social interaction
-having a substitute for real-life companionship
-helping to carry out social roles
-enabling one to connect with family, friends and society
Entertainment
-escaping, or being diverted, from problems
-relaxing
-getting intrinsic cultural or aesthetic enjoyment
-filling time
-emotional release

Richard Dyer’s Utopian Solutions Theory
Richard Dyer states that people will respond to a media text if it offers them compensation for the inadequacies in their own lives. Through the media audiences can vicariously live their lives and fulfill their wants and needs, leading them to strive to a utopian life.

This is his ‘Utopian Solutions’ theory:

Inadequacy Solution
Isolation Social networking

Confusion Clarity

Boredom Excitement


Maslow's hierarchy
Maslow hierarchy theory is all about team motivation and keeping the morale in the team by rewarding them aswell. A classic treatment of motivation is that of Abraham Maslow as expressed in his "Hierarchy of Needs." According to this theory, there are five principle layers of needs, beginning with the most basic physiological needs. As each layer of need is satisfied, the layer above becomes the prime motivator.
-Sustenance - basic physical needs such as food, water, shelter, air, sleep.

-Safety and Security - a safe environment, stability, job security, protection.
-Belonging and Love - friends, spouse, family, a sense of community.
-Esteem - respect from others, recognition, status, attention, reputation, as well as, self-respect, competency, confidence, achievement,
-Self-actualization - autonomy, acceptance of self and others.

Analysis of Three professional music videos

Ed Sheeran- The A Team


Bird sounds begin to play whilst a woman is crying, this shot was a close up shot. When it zooms out we than begin to see the reason to why she is crying, another woman is lying on the ground could she be dead? A birds eye view shot is than shown on the woman who is lying on the floor. The video than becomes blur to jump straight into the shot of the woman lying on a bench which could show her being homeless. The artist begins to sing but you cant see him, a low angle shot is shown to show the woman walking through the park. The video is in black and white which i feel works well with the song. Her emotions are shown through this video and how she is living life simple as she is dressed in a hoodie with a jacket (outlines the weather too), low shot shown as she walks through the streets. Relating to the song she's left pale skin and we now see she is homeless and trying to make a living by handing out free books which the song says "best things in life come free to us". The artist is now shown in his music video helping her out by giving her money and taking one of the books. As the singer sings "for angels to fly" they film a board saying improving the angel, how she can improve her lifestyle. The speed increased as she stands still watching the cars go by. The shot is used again as she sits on the pavement watching people go by and not giving her any money, leaving her hopeless. The shot is than changed from a side angle. A close up shot is than shown as she beginning to cry, this can make the audience feel sorry for her. A shot shown of her in the mirror trying to fix her self up, it than shows her selling her body to a guy which in the song it relates too, "sells love to another man". I like the shot when shes walking in the hotel and the hall way is rounded which I would want to include in my filming of my video. It than shows her taking a substance and feeling light headed when the songs ends with "angels to fly"


Rizzle Kicks - Down With The Trumpets

Begins with a close up on a cassette which an older audience can relate to as the new generation do not use cassette tapes now. The music only begins when the artists both appear on a boom box which shows the century in which they wanted to film. The camera does a tilt anti clockwise. Than a graphic match is shown from them been in a bedroom filled with posters changed to been outside on a felid, with a row of huts in the background. Another location is than added with a medium tracking shot of both singers walking down the beach strip. Having movements that relate to their lyrics as well. Quick two second shot panning around the bedroom with posters of the artist and trumpets. Long shot than seen as the two singers are standing by the huts a guy walks past dancing to their boom box which is seen throughout the video. More characters are added dancing quick scene change from front to back view of them. A guy walks past with a trumpet movements up and down which highlight the whole song. Another pan round one of the singers when his outside on the beach front. The speed is decreased as the guy chases both singers and works effectively in the music video. Another location behind houses, this video comparing to the one below (Wretch 32) uses more variety of locations which shows how the singers are going about with their day and travelling along, some might say causing a bit of trouble. Another effective shot is tracking shot when one of the singers does a press up on the ground. This shot is used for a good amount of time showing different locations of the singers falling onto different surfaces. The video ends with the singers on a medium shot back in the bedroom dancing about.




Wretch 32 ft Josh Kumra - Dont Go
The music video begins with the numbers 32 representing the artist, camera then pans downwards left showing the artist. Music than begins as words apear "Life is..." which is a powerful statement for the audience watching to finish the sentence.Long shot is used to show the artist, while watching this song you understand the lyrics as the quick shots of different peolpe represent a painted image behind them on the wall, for example a girl has wings where she is standing in front of a wall, as for the artist he has a question mark behind him as the lyrics say "I dont know why you choose me". A great shot was used as the artist was walking towards a crowd, this could be representing that he is not a follower and his walking alone as he has achieved his goals alone. When watching this music video i can see the gender of more males than females as the females there are three main girls who cut through showing an image painted on the wall, the male are shown singing the lyrics and making a connection with the camera. The body language in this music video is very calm and positive, by doing this you can understand the message of the video of how you got to work hard and aim higher to reach your goals and how the new generation can be, by having a young boy with angel behind him. The locations seems very limited although it has alot of quick shots and the locations represents the song and its message, the artist is not worried about materialism in this video but more about getting the message acrossed.

Copyright permission letter

Dear Copyright Holder,

We are A-level students and we are writing to request your permission to use one of the latest tracks by Example. The track we wish to use is Stay Awake.

With your permission, this task would be used in our current A-level media studies project, which involves creating a music video to a popular music track, as well as producing an album and a magazine advert for the artist.

If we received your permission , this track would only be used in an educational context and be viewed by our media class, our teacher and the QCR exam board moderator. It would not be released to a large audience.

The artist and your company would of course be fully recognised throughout pre- production and the final video itself. A copyright notice with wording supplied by you can be included in the records of the project. If this required, please send full details.

Many thanks,

Sabrina Porter

James Fransham

Lucy Hyner

Sam Dempster

All About Me

I enjoyed filming in AS media studies, filming our short film which our genre was horror, working in a team had its advantages our different ideas coming across to create a sequence and everyone had their own skills in film, which i enjoyed doing costume and make up. learning how to edit was exciting as i found i could see my ideas coming alive in the project, however i didn't have a big input in the editing as i was still new to it all this is what i want to focus on with this music video project.

When looking at music videos i like the video to contain a meaning and purpose, by relating to the song lyrics as well. I am very excited about making a music video as you can create your own ideas whilst getting ideas from other directors music videos which is common in the music industry that ideas are taken from each video or celebrities have been impersonated, for example Eminem is known for doing that. When looking at music videos i want to look at more Pop/rock genre like Wheatus- Teenage Dirtbag as he speaks about liking a girl who doesn't recognise him and this is something that our targeted audience can relate to, plus in the video they show all the teenagers dancing about which i really want to include in my video. Another video is Katy Perry - Last Friday Night which shows generations of time but showing how fashion is coming back from what our parents would wear (retro). I will find that doing costume and make up for a upbeat song will be fun and shows my personality as i am very creative.