First Location

With Lucy's (Alice) shots we wanted to begin filming in the forest and show how she is entering another world of her own and how she is starting to feel unease about herself. This is a tracking shot we wanted to show of lucy. The colours work well together as her dress stands out and the forest is left to be natural.

In the forest we wanted a hole where we can put 'Alice' we came across this hole and thought it would be a great idea, lying on the ground to capture this works well. 

This scene was when we told Lucy to become crazy as we wanted to show how "Alice" is getting taken over by her substance and it goes well with the beat. Doing this in the forest works well as she's stood in nature whilst the forest is calm she is not.

This day worked well for us as the weather was on our side so we managed to capture this beautiful shot of the sun coming through the trees to show day of time as we shot this in the morning and how Lucy wakes up.

Example using Andrew Goodwin Theory

Andrew Goodwin theory relates to our video as Eminem uses specific conventions of comedy which he is known to use in the majority of his videos, which the audience will understand and can easily relate to as they will recognize who the celebrities are being portrayed either in a good way or bad way. Eminem uses his own conventions as he carries on with using different celebrities but carrying on as a flow of different series that can relate to the era. This video will fall under comedy category. The lyrics do link in with the visuals, for example when he mentions Kim Kardashian, he highlights her assets which got her famous which his audience will already know her background story and could find this funny as his exaggerated her body. There is a link between the speed of the music and editing, as the chorus is a slower paste and shows him dancing about in each shot, as he begins rapping the shots become faster and he has more dramatic actions. This video features intertextual references as it includes a variety of different media basing it on celebrities who have an impact in 2009 which their career pathways.

entertainment is shown in this music video through many ways but i think the main way that it is shown is comedy with many many references to different films/programs/celebs:

dukes of hazard, Jessica Simpson

American TV show, rock of love

guitar hero

star trek, spok

Kim Kardashian

Lindsay Lohan, Sam

transformers the movie

Ellen, American chat show

the seal of the state of Alaska

Britney Speares

Vegas

psycho, Jessica Alba

Elvis Presley

Amy Winehouse in jail

planet woman

the target audience of this music video i think is teenagers , whom young male teenagers

working with the uses and gratifications theory i think there it only really two points the of this theory that fit in with this video and they are, entertainment this is shown through the comedy part of the video. the other point is escapism this is shown through the video building a comedy world that the audience can escape to.

Props List

List of people involved

Filming/Editing/Set/Costume: (Above)


Featuring in Video:
- Lead Singer Male - Roger Dos Santos
- Lead Female playing as Alice - Lucy Hyner
- Group of Teenagers: Louise Ashena, Lauren Williams, Leigh O'Leary, Jazmine Sines, Michael Kealy, Chidi Abraham, Daniella Murdoch, Charlie Holt, Tommy Bowdery, Sam Goodman, Sam Ibraham, Emma Howard, Chloe Bradshaw, Katie Thompson, Charlie Allison, Scott Middleton, Scott Robe, Kamilla Mcdonald, Kieran Wright. These people will be included in our house party scenes where it will take place at Lucys house. 

Analysis of digipaks

With this digipak (Above) you can see how the artist is shown throughout the digipak and that the theme stays the same, the writing is all the same font and so is the artist with the face-paint. They have also included a quote from the artist and information about the songs.

Comparing to the other digipak, this one (above) has the band spread out and showing them more naturalistic than posing for a camera face on. The cd has their band name instead of another picture but still blends in well with the band. The set out is targeted towards their audience showing how their also spend their free time.

Digipak is a patented style of compact disc or DVD packaging, and is a registered trademark of AGI Media, a MeadWestvaco, Inc. resource, which acquired the original trademark holder, IMPAC Group, Inc., in 2000. MeadWestvaco licensed the name and designs to manufacturers around the world.

Above is a template of a digipak and how you would want the layout and design to be like, most artist always include some lyrics inside and all the people invovled in making the songs. They normally have their images on the front and back. Above is some examples of artist digipaks.

Equipment List

Planning

Characters:
Choosing to do our music video Example - Stay awake, deciding on who should be our lead singer and what other characters should be invovled. As a group we decided to use Roger Dos Santos (Pupil from our school) he fitted best to sing for our video, he already does music and knows how to become a certain character we needed him to be for this type of music video. The theme became all about Alice in the wounderland and how we can portray her through this music video and inlcude a new generation to the story of how alice can be stuck in her own world, one of our members in the group Lucy Hyner became another actor in our music video. We than decided these were our main two characters.
Costume:
Wanting Roger in Black and white throughout the music video it was best decided that he would be dressed in a plain grey t-shirt and black skinny jeans with a snapback hat to represent his album cover called "The league of a Champion". With Alice we wanted her in the blue and white dress throughout the video but she would be in colour adding different accessories each time we film.
Locations:
With Roger the location will be held in the green room, With Lucy (Alice) our first location will be in the forest in Belmont where we can shoot her going crazy and walking down into the forest. Another location we want to film in is in Camden Town as it fits right in with our theme.

Conventions of music videos

Music coventions in indie/Rock

- the band is normally shown throughout the video, set up in a  stage,/could                                                    be performing for crowd.  

- Use of extreme close up and long shots

- Dark locations

- Face paint

- Some use of special effects

some examples such as : kiss, Kings of leon, You me at six, Blink 182

Music conventions in Hip Hop videos

- Locations tend to be shot at a house party, club or basement.

- Use of alcohol normally a known brand such as Crystal 

- Clothing, brand names such as Gucci 

- Expensive cars and houses, sometimes yachts are used

- Attractive girls normally dressed to challenege idelogy of woman

- Long camera shots to show money, close up to show expensive jewellery and assets that artist may have

- Rarely follows story line but genre instead

- Artist(s) usually included in the video

Examples such as: J cole, Drake, Lil wayne, 50 cent, Ice T, Snopp dogg and Dr Dre

Music convention in Pop Videos

- Bright colours

- Close up used to show a happy cheerfull emotions

- Exteme close to show purity and innocence of the artist, usally fully clothed

- Aim towards teenage audience

- Upbeat, includes teenagers too
Examples such as: Justin beiber, Brittney Spears, Hannah Montanna, Katy perry and Michael Jackson

Music industry

The music industry highlights the business side of making a music video and what it takes to have a hit. Making a music video you have to have everything organised from having sound check, costumes, props and equipment needed. In the studio they record a version that is played through a PA speaker system while the band play along with live instruments. Without that it's hard to sync it all up.A couple of directors use tricks like playing the song and having the band play at double speed, then slowing it down to normal speed and fitting it with the studio version of the song. For example Mariah Carey's video 'Touch my body' was played at double speed when making the video and the artist has to sing whithin the speed. Record lables play a big part in promoting your music video, even better they decide whether sign you for a single or multi-album deal. The label acts as an investor in your project, paying for your studio time to record your tracks until sales begin for income to come back to them. The Mechanical Copyright Protection Society (MCPS) pays royalty shares on copies of your track, meaning that the more units you sell the greater it will be. The purpose of having a music video is that the artist is promoting their songs for them to get ratings in the chart and become a number one hit, its helps an artist send a message across and gain more fans.

Categories Of Music Videos

Three Types:

Performance based video, includes the artist/band. Its one of the easiest to do as you can budget well when filming this, depending on how you pick your location. A great example of a performance based video is a band called "You me at six- kiss and tell". This has shots that don't relate to the lyrics and how they perform in a house party.

 Narrative based video, a narrative based music video contains mostly footage that attempts to tell a story through the moving image. Usually involving actors, the story is sometimes linked to the lyrical content of the song, but this isn’t always the case. A good example is a band called "The script- Man who cant be moved", the artist is shown sitting on the corner and showing how he is waiting for that someone to come along and how he has press coming to see him not moving, however they do cut scenes and show the band performing in a car park.

Concept Based Video-This is a style of music video that is based around a single concept or idea. These types of videos tend to be fairly unusual or utilize a particular editing or filming technique. It’s not often you get a purely conceptual music video as the commercial world demands things to be a bit more accessible. An example would be "Rihanna- who's that chick" which shows a morning and evening film put together.

Laura Mulvey Theory

The male gaze occurs when the audience is put into the perspective of a heterosexual man. For example the woman in a music video can be filmed walking across but captured in a sexual way that pleases the male. Having the woman symbolized as objects and creating more excitement to the video for the targeted audience. Some may argue that having the woman dressed seductively sends a wrong message for example feminists would argue against portraying woman is such a way.

Mulvey identifies three "looks" or perspectives that occur in film which serve to sexually objectify women.

1) The first is perspective of the male character on screen and how he perceives the female character.

2) The second is the perspective of the spectator as they see the female character on screen.

3) The third "look" joins the first two looks together: it is the male audience members perspective of the male character in the film. This third perspective allows the male audience to take the female character as his own personal sex object because he can relate himself, through looking, to the male character in the film.

Focus group before filming