Music industry

The music industry highlights the business side of making a music video and what it takes to have a hit. Making a music video you have to have everything organised from having sound check, costumes, props and equipment needed. In the studio they record a version that is played through a PA speaker system while the band play along with live instruments. Without that it's hard to sync it all up.A couple of directors use tricks like playing the song and having the band play at double speed, then slowing it down to normal speed and fitting it with the studio version of the song. For example Mariah Carey's video 'Touch my body' was played at double speed when making the video and the artist has to sing whithin the speed. Record lables play a big part in promoting your music video, even better they decide whether sign you for a single or multi-album deal. The label acts as an investor in your project, paying for your studio time to record your tracks until sales begin for income to come back to them. The Mechanical Copyright Protection Society (MCPS) pays royalty shares on copies of your track, meaning that the more units you sell the greater it will be. The purpose of having a music video is that the artist is promoting their songs for them to get ratings in the chart and become a number one hit, its helps an artist send a message across and gain more fans.